Google has been in the image recognition game for a while now. Amazon wants to join the party. Amazon Rekognition is the latest from the Amazon tech giant. Here is what Amazon Rekognition:

Amazon Rekognition makes it easy to add image and video analysis to your applications. You just provide an image or video to the Rekognition API, and the service can identify the objects, people, text, scenes, and activities, as well as detect any inappropriate content. Amazon Rekognition also provides highly accurate facial analysis and facial recognition on images and video that you provide. You can detect, analyze, and compare faces for a wide variety of user verification, people counting, and public safety use cases.

Amazon Rekognition is based on the same proven, highly scalable, deep learning technology developed by Amazon’s computer vision scientists to analyze billions of images and videos daily, and requires no machine learning expertise to use. Amazon Rekognition is a simple and easy to use API that can quickly analyze any image or video file stored in Amazon S3. Amazon Rekognition is always learning from new data, and we are continually adding new labels and facial recognition features to the service.

BrigherSight already sees the various useful application here. For public safety, this could mean instant image recognition for border patrol, airports and high-security zones. It can do video and images! If you want to give it a try, here is how:

Free Tier

As part of the AWS Free Tier, you can get started with Amazon Rekognition Video for free. Upon sign-up, new Amazon Rekognition Video customers can analyze 1,000 minutes of Video, per month, for the first year.

Learn more here:

Now with the public use of facial recognition, there are of course going to be privacy issues. Amazon is already dealing with some issues with Amazon shareholders. The modern 1984 big brother….. Read more about that here:

Here is the link where you can learn even more and sign up for Amazon Rekognition – Video and Image – AWS