Breaking technology into the fashion industry is not an easy task. Especially one that is worn on the face. The technology might be useful in an enterprise application setting but in the consumer world, it has to be a little more discreet. Who wants to wear a computer on their face? The google glass tried really hard to break into the fashion industry by getting celebrities to endorse the product. We are still not there yet.
Perhaps we are going too hard, too fast. Maybe we need to start slower. Bose is doing just that. Traditional sunglasses with a twist. Sunglasses with a soundtrack. They are sunglasses with built-in Bose speakers that will give the user an immersive audio experience while till looking stylish.
In addition to this, it also comes with Bose-AR technology. According to the site:
Bose AR-enhanced apps
Combining the power of wearable audio products, mobile devices, and integrated apps, Bose AR unlocks the potential to experience fundamentally new ways to travel, exercise, learn, play, and more by augmenting your world with content for your ears instead of your eyes. For iPhone and iPad users with either Bose Frames or Bose QC35 II, the first step is to open the Bose Connect app (version 8.0 or later is required) and confirm your product’s firmware is up to date. For iPhone and iPad users with Bose Headphones 700, open the Bose Music app. Then you’ll have access to a showcase of Bose AR-enhanced apps with links to download them. iPhone and iPad apps are available now. Android apps are in development. Bose AR availability and functionality varies.
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